New office - start 2007

Finally! Found a great new office at Islands Brygge.....

We can´t wait to move in.... Looking forward to welcoming you all at Njalsgade 21 G. From start 2007.

Who´s greenest

Well - time for self-reflection.... What do you think ?

crone & co version 2.0

Well...soon year end 2 of crone & co is a reality. We are so thankful and proud having had the opportunity to help engage audiences for so many new prominent clients during 2006. So glad and proud to welcome those clients into our portfolio. I AM certainly also thankful for all you guys having supported me in teaming up creating these strong solutions for our clients!!!

Based on these clients trust and our own continous teaming up and passion for what we do. IT IS TIME NOW to move to the next level. Soon to go public with crone & co version 2.0. Keep you posted. :-)

Window Cleaning Skyscrabers in Chicago

Cought these guys hanging on a simple rope - cleaning windows on one of Chicagos skyscrabers. I still can´t believe they where doing it like that. Such guts... Wooouuw.... Click photo to make it bigger

MTV Europe Award Copenhagen - a milestone for a more an more hip city

By the way I love the creative work - MTV is a creative melting pot: http://ema.mtv.co.uk/site.jhtml

So much for branding and emotions !

Sorry - keep posting these Tim cartoons. But they seem to constantly entertain me. Here´s some sanity on qualitative analysis !!!

Nicolai in Karlsson på Taget!!

I am so proud - my "little" son, Nicolai, has been picked for the lead role in a national touring family theater: "Det Ny Familie Teater" (the new family theater). He is to tour all of Denmark all through to X-mas in the play called "Karlsson På Taget" (Karlsson On The Roof, by Astrid Lindgren). This is an exciting dream come true adventure for him. I wish him the best of luck. He has been working so hard.

Read more at: Det Ny Familie Teater

Culture & Consumption, McCracken

Recently I had the honour and pleasure that Grant McCracken, Chicago-based author and cultural anthropologist send me his latest book Culture & Consumption II. It´s exciting to read McCrackens thorough insights into modern consumer culture. Especially the chapters at the end holds my interest and recommendation for anyone interested in advertising and how culture and advertising are interactively linked to each other in creating meaning for the individuals in our society. How marketing managers are actually meaning creation managers of our society!

Amazon: Link

9/11 - prepare to fly - ended as a grotesque marketing theme...

September 11. & 12. - 2001. That is probably the weirdest days as marketing director with Microsoft. "That day" we where intensively planning for a coming launch of Windows XP while we at the same time could see direct CNN transmission from the most cruel terroristic act in our lifetime ever. Actually the following day´s morning - meaning today September 12th. - 5 years ago, my team and I did an information and engagement meeting for all our cooperating partners to participate in the coming high profile big launch event. That morning 5 years ago it appeared totally redicolous. From that ancle: Not only did the whole energy of everything run out and seemed so unimportant as the most grotesque part of it all was that our theme was: "Prepare To Fly"...................

TIMBER!! Help - we are drowning in paper !! Paper is killing paper !!

A note on The Danish Newspaper "war".

Living at Frederiksberg (CPH) in a 4th. floor flat and apparently announced a hot spot for all those new newspapers too, having those brought directly to our door. I am at one side amased to see how much paper is being brought by someone else to our apartment and I actually love papers, ads, magazines and everything. But on the other side: Hey - we are now receiving so much paper that we are drowning - and those at the other end appears to forget - SOMEONE HAS TO BRING ALL THAT DARN PAPER DOWN TO THE GROUND FLOOR GARBAGE CAN AGAIN :-) With 2-3 morning newspapers, the 2 newcomers and soon one more + the 2 local newspapers + the free Sunday Paper and on top all the advertising, and I have probably even forgotten some.... In one week we get more paper through our letter box than 2 persons can carry down again at week end. The lumberjack shouts TIMBER, when they fell trees in the forest - so do I when I look at my floor below the letter box in the morning. TIMBER !!!!!

I am now installing my own "TIVO letterbox" - called Stickers: Plastering my door over now with stickers saying no thanks to ads, no thanks to free papers. I CAN´T COPE WITH ANY MORE INFORMATION BROUGHT TO ME AS TONS OF PAPER, with more or less same content also. I can´t see the forest for the trees any longer. I am even considering cancelling my regular morning papers..... Afraid that if this doesn´t find a decent level soon - PAPER WILL KILL PAPER! Save the forest :-)

YES - Go change the game !!

Worth a look - Electronista and Gamer Scan

Electronista — tracks the latest and greatest news in technology, including cameras, cell phones, computer hardware and software, digital audio players, and HDTV. The site also tracks the tech industry, and the events and personalities that shape it.
Link: http://www.electronista.com/

Gamer Scan — is a gaming news website for those who embrace computer and console gaming not as a hobby, but as a way of life. Both sites will be continually updated throughout the day with the latest news in each respective industry — as it happens.
Link: http://www.gamerscan.com/

Life of Pi - book recommendation

This book is darn funny, awkward, disgusting, intelligent and so captivating.... I can only give it my best recommendations. It is really hard to explain this book. You simply have to read it. It´s deep - yet a light read. Though a harder read if you want to play with all the symbolism in it too.... I am sure I haven´t cought just a decent amount of that - Yet I don´t believe you have to - to find this story really exciting and entertaining.

Let me know what you think of this book?

Link to Amazon

The Brand P&L Machine

I believe we don´t need that machine. It´s like that anyways is it not, ha ha :-) ?

What do you think?

Less Powerpoint - more attentiveness and interaction

Spread the logo: We want living, attentive, dynamic, interactive meetings.

The Da Vinci Code - the movie - it is good?

I got to see the movie yesterday. I really don´t understand the critics - why do they say it´s a lousy movie. Well I am probably not that culturalled skilled - to deal with a kind of elitarian discussion on this. Yet I believe the movie was absolutely okay entertainment and very fair towards the book. I am glad to recommend the movie. Not as my favourite or the most fantastic movie I´ve seen - but it´s definetely worth viewing! Totally unseriously: I might be blinded by my excitement with Audrey Tautou.

Do the Second Cycle Index test made by Peter Kolind

Interesting tool made available by Peter Kolind - to check your organisations preperedness for succes and not bureaucracy.
This is a really valuable tool. I hope it will help kill bureaucracy to facilitate fantastic management and leadership.
Do the test or the tests.... Highly recommendable!
Link: The Second Cycle Index Test

Jack was here

Yesteday Saxo Bank had invited Mr. Jack Welch to Copenhagen.
Interesting perspective and ancles on management. "Let the old people talk and learn from them....." I really believe this is true. What appears as very difficult - Jack transforms to easy language. He is a true leader - that I really relish listen too. I did yesterday - as did 1200 other people in Tivoli Copenhagen.
BERLINGSKE LINK: JACK ARTICLE (sorry this clip is in Danish)

Honda Civics Ad Choir - Very creative

Take a look at this brilliant ad. Quite innovative or what. Intelligent !
Link: Honda Civic Ad

Bob get´s around

Complete rethink mobile home/car ?
link: www.treehugger.com
Could be pretty fun to own one of these !!

it-bizzen.blogspot.com - Dorte Toft

Then one of our more prominent Danish IT journalists went blogging. She´s way ahead of many of her journalist colleques. it-bizzen.blogspot.com

Jack Welch a fantastic simplifier of how to win

Just listen to his very brief - "spot on" on definition of strategy. He has to be an icon for any in business. Be it newstarters or well established. I am eager to see him live in Copenhagen in May. Video link click the 3rd link called strategy

How many lines do you have to write to qualify as a writer?

I wonder. How many lines do one have to write and have published and paid for - to grand oneself the fine title as a writer. In these super narcissism times - I believe I will call myself a writer now (well writer light, that´s okay). Sounds cool to me. I once skipped journalist school for economics :-( But as I am now paid to write articles anyways. I don´t have to regret that..... Early morning babble I know...sorry... Articles: Don´t be to hard on me, writers are very sensitive - you know :-): link I´d honestly be quite happy to receive comments. Is it rubbish - or is some of it worth reading?

It´s crazy - look at the web stats for croneandco.com - March has exploded

This is crazy...... the stats where okay before - but March has exploded. Amazing what a new webpage can do out there...even though I am personally not satisfied with it yet.....

Da Vinci Code trailer - promising!

I am probably hit by the common Da Vinci Code Hysteria....but I am actually looking forward to the movie.... Sony just revealed a trailer for the film, check it here: http://www.sonypictures.com/movies/thedavincicode/?TId=9796760013

litfusedesign !

I don´t know them - just fell over their website. What a cool experience....http://litfusedesign.com/

Who has good webstatistics on their hosted webservices?

Recently I got quite dissapointed by B-one´s statistical services. They´ve changed from letting you easily know the name of the different hosts having visited your site - to now a manual solution only telling the IP numbers. So now all the work is put on their clients shoulders - for one to manually having to take each IP number and convert it via for instance Myip.dk or other converter services. Please if any out there has a vendor - that provides a more customer friendly statistic service - tell me !!

CO2 encapsulation to avoid increasing the ozone hole

I just had the pleasure to work with an EU project ENCAP/CASTOR. To realise that the power industry is actually working pretty hard to find solutions for the increased amount of C02 coming from the worlds increased power consumption (which is only increasing - now also as China´s industry is exploding). The global warming - the green house effect - is the problem. Actually the project is dealing with how to capture the CO2 when using for instance coal as the fuel for generating electricity. Then they also do research to figure out how to incapsulate the CO2 in the ground. For instance in depleted old oil reserves deep below. They simply expect to pump the CO2 in to the ground - and reserve it there. I am happy to understand that something is being done to try dealing with the increased CO2 problem. Something that you normally never hear anything about except that we have this problem.

She wants me out of the house?

Yesterday it was my Birthday. And Pernille gave me a full Yoga class. - and for X-mas I got a Thai cooking class.... I wonder what the next thing will be... Appears as if she wants me out of the house or what? But she says she want me to think of something else than work and those tons of my exciting projects. I am amased of her creativity in this gift area. And it is quite fun, I am working with creating experiences - she is paying all these guys to give me one..... We are indeed in an experience economy.

Malcolm Gladwell blog

Excellent writer Malcolm Gladwell, of Tipping Point, Blink, and New Yorker fame, has started blogging. Link

The Danish IT award - Janus Friis

Yesterday Janus Friis was awarded the Danish IT industry award. Good choice - the best choice - and congratulations to Janus. Link (Danish)

For more info about the Skype founders check this: Link

On Making the Right Choice: The Deliberation-Without-Attention Effect

http://www.sciencemag.org/cgi/content/abstract/311/5763/1005

Ap Dijksterhuis,* Maarten W. Bos, Loran F. Nordgren, Rick B. van Baaren:
"Contrary to conventional wisdom, it is not always advantageous to engage in thorough conscious deliberation before choosing. On the basis of recent insights into the characteristics of conscious and unconscious thought, we tested the hypothesis that simple choices (such as between different towels or different sets of oven mitts) indeed produce better results after conscious thought, but that choices in complex matters (such as between different houses or different cars) should be left to unconscious thought. Named the "deliberation-without-attention" hypothesis, it was confirmed in four studies on consumer choice, both in the laboratory as well as among actual shoppers, that purchases of complex products were viewed more favorably when decisions had been made in the absence of attentive deliberation".

Source: Department of Psychology, University of Amsterdam, Roetersstraat 15, 1018 WB, Amsterdam, the Netherlands.

The Flying Luxury Hotel - talk about new experiences

Even though the Aeroscraft dwarfs the largest commercial airliners, it requires less net space on the ground than any plane because it doesn't need a runway. The airship takes off and lands like a helicopter: straight up and down.


Tomorrow's cruise ship will sail through the air, not the water.
Read more: The Flying Luxury Hotel

South Park version 2 - It´s ridicolous and very childish

This is totally useless - I am probably nostalgic - since I used to love these guys. Thought the SouthPark era was over and out...this looks as a funny little comeback. But totally waste of time.....: http://spstudio.claudia.hosting-friends.de/spstudio.html

Serre Chevalier - amusing skiing

Just got back last week from a great ski-trip. Just Nicolai (my son) and I. Living in an old joint hotel. Those from back from 1800 something - with carpet on the ceiling and walls.... Sporadic hot water for the shower and so forth. Amusing somehow.

Serre Chevalier is a skiing eldorado. We had 5 days with complete blue sky and 2 with great powder. It´s a very amusing skiing area - you ski amongst the woods and so forth. Anyone who have never skiid - take them to Serre Chevalier and they will be sold ...... www.serrechevalier.com - I will suggest not staying in the city called Briancon - but stay in one of the other ones - they are more amusing and the slopes goes more near the city. But I can only recomment going to Serre. And the people are very friendly and it´s really laid back - not any smart skiing/trendy attitude.....really relaxed and cosy.

Something to think about - from thought to action

Top 10 list Europe 2005 Readers' Choice Awards

Apple keeps on amazing. Google likewise - and well Skype is in there on top 3!! Great.

An exciting book: Ayn Rand - Atlas Shrugged

Today I had a very interesting book as a gift. Thank you! I had never heard about Ayn Rand before. But obviously she is a very well known American philosopher. Shame on me. Known for her philosophy of Objectivism. So this books theme appears to philosophically adress that general governmental micro-management of private enterprise and reallocation of wealth will not do societey good on the long run. Well that is what I understand from the introduction. Sounds like something as "the survival of the fittest"......

Looking forward to reading it. It´s almost 1200 pages....so it will probably take a while. I´d be happy to hear what other thinks about this book and Ayn Rand in general.

First year as entrepaneur - Happy New Year everyone!

So this was my first year as an independent entrepanuer. 2005 over and done.
Everyone tells me I´ve had a fantastic and succesful start.
What do I know - I´ve never tried it before :-) Though I do realise things has turned out well. Several clients stayed with me in the transition and no one left (thank you!!) - several new ones arose during the year (thank you!!). And on top of this there has been many great new experiences with both clients, cooperating partners and employees.

Happy new Year to everyone. And indeed thank you for a fantastic 2005.