Last year, Nokia sold 472 million cell phones and generated $70 billion in revenue, earning $7 billion in profit. It is the 88th-largest company in the world by revenue, counts more than 1.1 billion customers, sells its products in more than 150 countries, and runs an operating system translated into more than 180 different languages. Nokia's share of the global cell-phone market is greater than its next three competitors combined. Yet when I ask CEO Olli-Pekka Kallasvuo to describe Nokia, the first thing he says is, "We are not a cell-phone company."
Thursday, August 20, 2009
Wednesday, August 19, 2009
It´s somewhat great that Visit Denmarks wins great prices for creative campaigns. But to me it´s like the ad agencies dilemma - they shout about their prices..... BUT WHAT ABOUT THE RESULTS........ does the campaign matter...do you gain more business to Copenhagen.....