Sunday, September 24, 2006

Culture & Consumption, McCracken

Recently I had the honour and pleasure that Grant McCracken, Chicago-based author and cultural anthropologist send me his latest book Culture & Consumption II. It´s exciting to read McCrackens thorough insights into modern consumer culture. Especially the chapters at the end holds my interest and recommendation for anyone interested in advertising and how culture and advertising are interactively linked to each other in creating meaning for the individuals in our society. How marketing managers are actually meaning creation managers of our society!

Amazon: Link

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