9/11 - prepare to fly - ended as a grotesque marketing theme...

September 11. & 12. - 2001. That is probably the weirdest days as marketing director with Microsoft. "That day" we where intensively planning for a coming launch of Windows XP while we at the same time could see direct CNN transmission from the most cruel terroristic act in our lifetime ever. Actually the following day´s morning - meaning today September 12th. - 5 years ago, my team and I did an information and engagement meeting for all our cooperating partners to participate in the coming high profile big launch event. That morning 5 years ago it appeared totally redicolous. From that ancle: Not only did the whole energy of everything run out and seemed so unimportant as the most grotesque part of it all was that our theme was: "Prepare To Fly"...................