Wednesday, November 21, 2007

Award at D3 Gaming Expo

This week-end Crone & Co got it´s first award. Why not brag about it :-) It´s cool to win the price for the best stand at the largest Nordic Gaming event - also when the client is Electronic Arts!! read more at: or at where you can see some videoclips made by playstadium

Monday, September 10, 2007

Brand Ego Tripping - true or false ? what you think ?

Of course ironic - yet a lot of truth though...... DO NOT forget the fundamentals of marketing in the urge to create experiential communicative and activating campaigns....... I am definetely so much in favour of experience-based solutions.....yet they need to relate to the target audience, they need to keep the objective in mind (among other things). Don´t fall in the trap of only focusing on the now and here cool factor. Pretty basic you´d say - but pretty often forgotten I´d say....... due to the ego trip of the idea creator. And temptations to only focus on the solution.

Any views on this?

Thursday, August 23, 2007

The Kite Runner

During vacation I had the opportunity to read this great book. It really is stuff for the mind on the situation in Afghanistan, on the Taliban regimes....etc.... Terrifying and touching story by Khaled Hosseini.

Friday, July 06, 2007

New Media? Social Media?

There is a tendency these days to go crazy about blogging, youtube, myspace - so called Social Media.... But really - these are ONLY new methods to do what has always been a truth: To communicate well with your "stakeholders". This is exactly how you think when you are working with PR. You can decide to stay in silence and let people talk - or you can take and be part of the discussions. In the later - you do have some kind of influence instead of none. And as always when you talk - you might get valuable feedback. BUT you can´t control the discussion.

The new is though that the discussions is taking place much faster, it´s global and it´s certainly eased by the new types of technologies......... But take a deep breath. It´s just new methods/means to reach your predefined objectives and challenges. Having said this - I believe everyone should explore and figure out what they can do for you - these "new media"....

Wednesday, May 16, 2007

Crone & Co are recruiting more people

Hey there. Please check by - we are recruiting now for more passionate people.

Tuesday, May 15, 2007

Where the Hell is Matt?

I fell instantly in love with this one...... he even has a webpage Brilliant....

Thursday, May 10, 2007

Denmark? The Capitol of Sweden....?

In a report from 2006 questioning people from all over the world about what Denmark is known for - a common reply was: "Denmark is the Capitol of Sweden"!!!??

It is somewhat interesting, however it is not true :-) Yet when going in to details - It´s a little bit scary. Since the next thing is that Denmark should produce both weapons and cars? Well luckily we do not produce weapons - unfortunately we do not produce cars either.

A rather diffuse picture amongst people in general. Luckily the different international chambers of commerce do not reply like above..... But it does appear as if we - the Danes - need to sharpen up in terms of catalyzing giving the general world a somewhat more precise impression about our country.

Report made by the Danish Business Association : "Dansk Erhverv" -

Thursday, April 26, 2007

Wednesday, April 25, 2007

Pedro Biker - Evergreens in Danish Design

Great Danish jazz from the 60-ties.

Pedro Biker (4. januar 1925 - 17. maj 1973) was a Danish mucisian, singer and TV/Radio news man. Born in Portugal, grew up in Denmark. I came by some of his recordings the other day recently republished by Universal Music. What a long time overseen international standard Danish Jazz musician, crooner he was.

I can highly recommend several of his recordings..... Really old school yes. But good easy listening :-) !! Start with Evergreens in Danish Design....

Friday, April 20, 2007

Paso Tonale

Skiing on a sunny day in the alps with the lake below.
What a wonderful wiew. Finally I figured out how easy it is to blog with my mobile.....

Saturday, March 24, 2007

Amy Winehouse

What a voice. Motown sound, R&B, Soul, pop, yet not pop and yet even reggaeish at some parts.... Great CD.
Listen at Amazon: link

Wednesday, February 14, 2007

Second Life

Now I am too hit by the Second Life fever. It appears as a fantastic playground for exploring ways to creating new online user interactions, communication etc..etc.. I salute all those small and big companies that urge themselves as pioneers in to this brand new virtual universe. But it´s also (for some) a little as when the internet hit us all massively in the mid 90´s - and everyone got crazy about announcing an internet presence - by advertising proudly a adress..... and starting up businesses like crazy on the net..... is it not?

Having said this. There are indeed really serious investments being made these days in to the Second Life - by really serious First World and traditional online companies. It is really exciting experiencing what they are about to establish in the Second Life world.......and where it will go....

crone & co - new adress

Njalsgade 21G, 5th. floor
Copenhagen 2300

Phone +45 3210 6655
Fax +45 3210 9955

Sunday, February 04, 2007

The Art of Possibility

Read this book - it opens us to the treasures of our great human capacity. An inspiring and uplifting read.

Link: Amazon

Wednesday, January 17, 2007

We will rock you - Queen - London

Just visited London and had time for a show. Let me recomment the musical: We will rock you.
Go see that show - it´s really good entertainment. Also for youngsters (my son is eleven and he had a great time too). And fun to have those "old ones" brought back to life. Really good actors and musicians.