On Making the Right Choice: The Deliberation-Without-Attention Effect

http://www.sciencemag.org/cgi/content/abstract/311/5763/1005

Ap Dijksterhuis,* Maarten W. Bos, Loran F. Nordgren, Rick B. van Baaren:
"Contrary to conventional wisdom, it is not always advantageous to engage in thorough conscious deliberation before choosing. On the basis of recent insights into the characteristics of conscious and unconscious thought, we tested the hypothesis that simple choices (such as between different towels or different sets of oven mitts) indeed produce better results after conscious thought, but that choices in complex matters (such as between different houses or different cars) should be left to unconscious thought. Named the "deliberation-without-attention" hypothesis, it was confirmed in four studies on consumer choice, both in the laboratory as well as among actual shoppers, that purchases of complex products were viewed more favorably when decisions had been made in the absence of attentive deliberation".

Source: Department of Psychology, University of Amsterdam, Roetersstraat 15, 1018 WB, Amsterdam, the Netherlands.

The Flying Luxury Hotel - talk about new experiences

Even though the Aeroscraft dwarfs the largest commercial airliners, it requires less net space on the ground than any plane because it doesn't need a runway. The airship takes off and lands like a helicopter: straight up and down.


Tomorrow's cruise ship will sail through the air, not the water.
Read more: The Flying Luxury Hotel

South Park version 2 - It´s ridicolous and very childish

This is totally useless - I am probably nostalgic - since I used to love these guys. Thought the SouthPark era was over and out...this looks as a funny little comeback. But totally waste of time.....: http://spstudio.claudia.hosting-friends.de/spstudio.html

Serre Chevalier - amusing skiing

Just got back last week from a great ski-trip. Just Nicolai (my son) and I. Living in an old joint hotel. Those from back from 1800 something - with carpet on the ceiling and walls.... Sporadic hot water for the shower and so forth. Amusing somehow.

Serre Chevalier is a skiing eldorado. We had 5 days with complete blue sky and 2 with great powder. It´s a very amusing skiing area - you ski amongst the woods and so forth. Anyone who have never skiid - take them to Serre Chevalier and they will be sold ...... www.serrechevalier.com - I will suggest not staying in the city called Briancon - but stay in one of the other ones - they are more amusing and the slopes goes more near the city. But I can only recomment going to Serre. And the people are very friendly and it´s really laid back - not any smart skiing/trendy attitude.....really relaxed and cosy.

Something to think about - from thought to action