Replee Q1 - name of one of the very human androids. Check this out. www.androidscience.com
Under links you will find some video clips on this....Really amazing !!
A little scary too....
Monday, August 08, 2005
Tuesday, June 07, 2005
THANK YOU CLIENTS!
6 month has past now - since starting my own venture. It´s been quite a journey. No regrets at all - only constant positive surprises and experiences. Thanks to my clients and their great trust and loyalty to me in this start up phase it has been a great first 6 month experience. Setting out with a start that I could only have dreamed about.
THANK YOU CLIENTS FOR STAYING WITH ME IN THIS FIRST PERIOD.
I will do my best to avoid disappointing you. I am so thankful.
Thank you, merci og tak. :-) ! ! ! !
THANK YOU CLIENTS FOR STAYING WITH ME IN THIS FIRST PERIOD.
I will do my best to avoid disappointing you. I am so thankful.
Thank you, merci og tak. :-) ! ! ! !
Wednesday, May 11, 2005
Tuesday, April 12, 2005
www.clashcph.dk
I am proud to be working with some really great young people out of the Copenhagen street community, Rasmus, Alex, Tobias and many more. Hard working, inspirational and simply great people. I feel really good about this concept that we have set in the sea now - however small - great in its thought and great fun too for all parties. I believe a fine example of corporate working together with culture/community - on the behalf of culture/community rather on the behalf of corporate. A really nice understated cooperation between AXE and the subcultural environment of Copenhagen. For more see: www.clashcph.dk - strictly for the young community of Copenhagen.
Saturday, April 02, 2005
Copenhagen - can we compete with "the best cities" of the rest of the world?
The other day I had the great honour to be invited to participate in a focus group with Wonderful Copenhagen and some big guys from the international meeting industry - doing some consultancy work with WOCO - to check out how CPH are doing as a city for placing international business meetings, congresses and so forth. Compared to - or with a focus to be more competitive than - other great meeting cities. Like Barcelona, Vienna, Cannes etc..
As usual discussions focused on PRICING. E.g. hotel pricing and hotel standards. Yes that is true - it´s an issue. But are we competing on price. Are we competing on hotel standards. Yes of course we are. BUT is it not so basic and obvious an issue. I mean there is some key basic product features with any products - that simply needs to be in place. That´s no need for a discussion. High quality products - competitive pricing. I believe it will fix itself - long term. But I think discussing this - is just placing the discussions in a safe field for anybody. But is it the problem? Will it help. Well maybe a little. But - I mean it is obvious that a car needs quite new wheels to not run of the road - just as any city needs decent good quality hotels to not miss visiting guest opportunities. Okay I do know that hotel standards are generally speaking not at as high a level as in other cities - and of course that needs focus - it is indeed important. But when that works - what can we then focus on? When the car is running - the basic features are in good competitive quality and pricing? The car takes you cost efficiently and safely from a to b. Is that the car (city) we want to sell. Do we believe we have any chance winning with only that?
Any product today - and that goes for a city as well - needs to compete on experiences. Be it the "buying" experience, the visiting experience or what ever experience is sorrounded by using the "product". Consider Dell. They are competing aggressively on the price (and the buying experience). I believe we don´t want to be a Dell city. Do we. We want maybe to be a Dell city - basicly (hotel standards, price/quality wice, ease of contact etc.). But will we win over the other cities only by this. No we will not. When all the others cities has that same thing in place. What do we have then - that really differentiate us from the other?
We need to take a look on how to differentiate - how to make it a fantastic experience "using and staying" in our city for business meeting and conferences. So - we need cooperation, creativity, ongoing innovation and open mindedness.
From my perspective the industry seriously needs to coorporate on a much more agressive level. That is what is lacking. And until the industry starts to do that. Each individual part not trying to do everything by themselves - but together and open minded with new perspective and new different thinking players, also from outside the industry. Then maybe we can make it as a competitive city. The creative capital in Copenhagen is certainly at a worldwide level. It´s just not taken into use in the meeting industry. No succesful business in our modern world works that way any longer. Modern business is made of partnering up, "winning" things together - each narrowing in on what they are best at. Copenhagen meeting industry - wake up. Or you will just end up in the ever, never ending nightmare of only competing on price and capacity. Focusing only on that game is in this industry and for a city like Copenhagen - in my perspective a loosers game.
As usual discussions focused on PRICING. E.g. hotel pricing and hotel standards. Yes that is true - it´s an issue. But are we competing on price. Are we competing on hotel standards. Yes of course we are. BUT is it not so basic and obvious an issue. I mean there is some key basic product features with any products - that simply needs to be in place. That´s no need for a discussion. High quality products - competitive pricing. I believe it will fix itself - long term. But I think discussing this - is just placing the discussions in a safe field for anybody. But is it the problem? Will it help. Well maybe a little. But - I mean it is obvious that a car needs quite new wheels to not run of the road - just as any city needs decent good quality hotels to not miss visiting guest opportunities. Okay I do know that hotel standards are generally speaking not at as high a level as in other cities - and of course that needs focus - it is indeed important. But when that works - what can we then focus on? When the car is running - the basic features are in good competitive quality and pricing? The car takes you cost efficiently and safely from a to b. Is that the car (city) we want to sell. Do we believe we have any chance winning with only that?
Any product today - and that goes for a city as well - needs to compete on experiences. Be it the "buying" experience, the visiting experience or what ever experience is sorrounded by using the "product". Consider Dell. They are competing aggressively on the price (and the buying experience). I believe we don´t want to be a Dell city. Do we. We want maybe to be a Dell city - basicly (hotel standards, price/quality wice, ease of contact etc.). But will we win over the other cities only by this. No we will not. When all the others cities has that same thing in place. What do we have then - that really differentiate us from the other?
We need to take a look on how to differentiate - how to make it a fantastic experience "using and staying" in our city for business meeting and conferences. So - we need cooperation, creativity, ongoing innovation and open mindedness.
From my perspective the industry seriously needs to coorporate on a much more agressive level. That is what is lacking. And until the industry starts to do that. Each individual part not trying to do everything by themselves - but together and open minded with new perspective and new different thinking players, also from outside the industry. Then maybe we can make it as a competitive city. The creative capital in Copenhagen is certainly at a worldwide level. It´s just not taken into use in the meeting industry. No succesful business in our modern world works that way any longer. Modern business is made of partnering up, "winning" things together - each narrowing in on what they are best at. Copenhagen meeting industry - wake up. Or you will just end up in the ever, never ending nightmare of only competing on price and capacity. Focusing only on that game is in this industry and for a city like Copenhagen - in my perspective a loosers game.
Monday, March 07, 2005
Project Fox
Hotel Fox - The No. 1 lifestyle-address in Copenhagen.
Something really cool happens in this town these days - that really will ring a creative bell outside Denmark. Take a look at this really funky project www.project-fox.org - A new funky lifestyle hotel in the center of Copenhagen - launched by the funds of Wolkswagen and in solid cooperation with the hip young urban artists and designers. Setting new standards for the hotel experience.
This is where the world of communication is turning - eventmarketing when it is at its best - and taken to the max. Read also more on Berlingske.dk: http://www.berlingske.dk/kultur/artikel:aid=548612/
Congratulations Wolkswagen: "A dary move. You are setting new standards".
Something really cool happens in this town these days - that really will ring a creative bell outside Denmark. Take a look at this really funky project www.project-fox.org - A new funky lifestyle hotel in the center of Copenhagen - launched by the funds of Wolkswagen and in solid cooperation with the hip young urban artists and designers. Setting new standards for the hotel experience.
This is where the world of communication is turning - eventmarketing when it is at its best - and taken to the max. Read also more on Berlingske.dk: http://www.berlingske.dk/kultur/artikel:aid=548612/
Congratulations Wolkswagen: "A dary move. You are setting new standards".
Saturday, February 26, 2005
The best single malt I have ever had
The other day one of my brand new clients - send me a bottle of single malt - and the sweetest thank you letter. Only one month into our cooperation. And only in my second month of business with crone & co at all. Could there be a better time for just that. I am so thankful - since it really fuels my energy - to believe in what I am doing.
Saturday, February 05, 2005
Paul Smiths brain on pages
I fell over this amusing book the other day by Paul Smith: "You can find inspiration in everything. If you can´t look again".
You don´t even have to read it - to like it. I didn´t knew that I was a fan of Paul Smith. But I am. It´s an exciting insight into his life, his thinking, his designs, his career..... I haven´t read it through yet. But go and buy it for what ever reason. Fan of Paul, design, customization, design, creativity, innovation...... or?
You don´t even have to read it - to like it. I didn´t knew that I was a fan of Paul Smith. But I am. It´s an exciting insight into his life, his thinking, his designs, his career..... I haven´t read it through yet. But go and buy it for what ever reason. Fan of Paul, design, customization, design, creativity, innovation...... or?
Monday, January 31, 2005
N.Y. Man to Use Tattoos As Advertisements
Talk about new media - live experiences !!
New York Man Agrees to Have Advertisements Permanently Tattooed on His Body.
Read this: http://abcnews.go.com/Business/wireStory?id=453128
New York Man Agrees to Have Advertisements Permanently Tattooed on His Body.
Read this: http://abcnews.go.com/Business/wireStory?id=453128
Saturday, January 29, 2005
Timbuk2.com - enjoy customizing your own bag
Customize your own bag and buy it online. Great customer experience. Fun bags from the streets of San Francisco. I had to buy one for myself and my daughter.
Build your own bag: http://www.timbuk2.com/tb2/byob.t2
Build your own bag: http://www.timbuk2.com/tb2/byob.t2
Thursday, January 27, 2005
Man Takes Out Ad to Win Wife Back.
It´s all about emotions!
Ain´t it just a sweet example on how talking straight from the heart - works. No surprise - but often forgotten. True, authentic and honest communication.
That´s the road to follow in both personal and professional communication. It works, it´s catchy. Just read people´s reactions. Sure we don´t know if it ends out with a reunion. But I would be surprised if it doesn´t. No matter. He certainly had his message heard.
Read the story: http://abcnews.go.com/Business/wireStory?id=443483
Unfortunately there´s no picture of the ad.
Ain´t it just a sweet example on how talking straight from the heart - works. No surprise - but often forgotten. True, authentic and honest communication.
That´s the road to follow in both personal and professional communication. It works, it´s catchy. Just read people´s reactions. Sure we don´t know if it ends out with a reunion. But I would be surprised if it doesn´t. No matter. He certainly had his message heard.
Read the story: http://abcnews.go.com/Business/wireStory?id=443483
Unfortunately there´s no picture of the ad.
Saturday, January 15, 2005
Mac mini! Take a look a this one!
I am a totally PC person - but I am geeting more and more in to them Mac.s - take a look at the latest and greatest from Apple. It´s really tempting to buy one.
Mac Mini
Mac Mini
Monday, January 10, 2005
10 years with the Internet
Being in Microsoft 10 years ago - I remember how 1995 (end of 1995) was the year when Gates decided to go for the net - and shifted the whole Microsoft strategy towards an online strategy, and the great browser war, and generally the world wide web euphoria, started. It is quite funny to recall my first contact with the net. Actually I was the first in Microsoft Denmark to get an internet connection. Crazy - but true. Well okay we where only 20-25 persons in Microsoft DK at that time. Also somewhat almost unbeliveable today - but true.
I remember how I really didn´t know what to do with that internet connection - and all the techies - where jumping around to use my connection. However I was the marketing guy - getting the job to publish Microsoft Denmark on the net. Establishing Microsoft DKs homepage. I remember how you just got totally frustrated and confused by clicking around and searching on the net was a vast of impossible, unusable, ridicolous links to all kind of useless and of course sometimes - as if by luck - useful information. It was really chaotic. And then today - see how everyone uses it. How I feel old ..... internet times old - .....talking about these things. Which today seems so obvious as using the tap in the kitchen to get a glass of water. Today I wouldn´t live without it. In 1995/96/97 it was all about getting a company homepage - and every ad for any company focused on www.company.com announcements - and nobody really knew what to do with it - when they first had it. Really funny. Quite bizar - just less than 10 years ago. Just look at it today! Amazing times. Amazing technology.
I remember how I really didn´t know what to do with that internet connection - and all the techies - where jumping around to use my connection. However I was the marketing guy - getting the job to publish Microsoft Denmark on the net. Establishing Microsoft DKs homepage. I remember how you just got totally frustrated and confused by clicking around and searching on the net was a vast of impossible, unusable, ridicolous links to all kind of useless and of course sometimes - as if by luck - useful information. It was really chaotic. And then today - see how everyone uses it. How I feel old ..... internet times old - .....talking about these things. Which today seems so obvious as using the tap in the kitchen to get a glass of water. Today I wouldn´t live without it. In 1995/96/97 it was all about getting a company homepage - and every ad for any company focused on www.company.com announcements - and nobody really knew what to do with it - when they first had it. Really funny. Quite bizar - just less than 10 years ago. Just look at it today! Amazing times. Amazing technology.
Monday, December 27, 2004
Starting up
The dream has come true. Starting up my own company. After so many years being employed - it is indeed a really weird experience at first. But then again - I am finally here. I started my own. Not that I am the first on Earth to do that - but to me it is big.
And then only to realise that one of the biggest change really is the shift of company name, email and phone numbers (of course there´s a lot of practicalities to solve too). The challenges needed to be solved for the clients are no different than before. But the motivation and the eager somewhat and naturally even higher.
Crone&Co. is a reality - couldn´t figure out what else to call it :-). And people tells me this sounds okay. So well..... croneandco it is. Working on all the details soon there will be a website croneandco.com.
And then only to realise that one of the biggest change really is the shift of company name, email and phone numbers (of course there´s a lot of practicalities to solve too). The challenges needed to be solved for the clients are no different than before. But the motivation and the eager somewhat and naturally even higher.
Crone&Co. is a reality - couldn´t figure out what else to call it :-). And people tells me this sounds okay. So well..... croneandco it is. Working on all the details soon there will be a website croneandco.com.
Wednesday, December 15, 2004
New adventure
Well then - now it is all set. I am settling for a new adventure. Starting up a new venture of my own. Exciting times - tipping point times :-). I am so impressed by all you good hearts out there - who suddenly where there when I needed you and has indeed helped me and still will in this transition period. I am so thankful.
Sunday, November 21, 2004
Tipping Point
A silly reflection on coinsidences. As I am reaching a significant tipping point in my career - I am by coinsidence reading a book with exactly that title: "The Tipping Point". Quite exciting read on how viruses and epidemics spread - written in a marketing context. Well somehow a completely different tipping point than my personal one - and somehow actually not - depends on the eyes that see. But more on that as it "spreads" :-)....the virus I mean :-)
Ambiguity indeed. I know.....
Ambiguity indeed. I know.....
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