It´s all about emotions!
Ain´t it just a sweet example on how talking straight from the heart - works. No surprise - but often forgotten. True, authentic and honest communication.
That´s the road to follow in both personal and professional communication. It works, it´s catchy. Just read people´s reactions. Sure we don´t know if it ends out with a reunion. But I would be surprised if it doesn´t. No matter. He certainly had his message heard.
Read the story: http://abcnews.go.com/Business/wireStory?id=443483
Unfortunately there´s no picture of the ad.