Thursday, August 20, 2009

Nokia is getting it...."We are not a cell-phone company" they say...

Last year, Nokia sold 472 million cell phones and generated $70 billion in revenue, earning $7 billion in profit. It is the 88th-largest company in the world by revenue, counts more than 1.1 billion customers, sells its products in more than 150 countries, and runs an operating system translated into more than 180 different languages. Nokia's share of the global cell-phone market is greater than its next three competitors combined. Yet when I ask CEO Olli-Pekka Kallasvuo to describe Nokia, the first thing he says is, "We are not a cell-phone company."

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