This one is worth some reflection is it not? What is your opinion on this matter. I have been working a lot in this field both on the client side with Microsoft - and after on the vendor side and feel that lately things seem to go a bit out of hand - ever since Al Gore made this a big PR stunt (though I deeply respect his cause - do not get me wrong). To me though - really many seems to jump on to this as merely - exactly the latest "business fashion" - to some extend - just as when everyone in the mid 90´s urged to have a .com adress on the web. Without really considering why and how this should be used and related to their businesses? And if this is really something one should scream about or simply just behave ethical as a part of "daily living".