Sunday, November 27, 2005
IO Interactive spends 1/4 of a billion launching Hitman
At a presentation a few days ago Janos Flösser, managing director, IO Interactive, revealed the astonishing numbers they spend on launching the next version of Hitman. Approx 110 millions in development costs - and then even more than the double on marketing the game. In total appx. 250 millions to launch the next version. It is crazy and as Janos said - if we fail (sales) - our company is no more. It´s amazing that we have a player out of Denmark - "making it" - on this extremely competitive market. Fantastic.