Thursday, September 03, 2009

Great Metallica quote

Everyday for us something new
Open mind for a different view
And nothing else matters.....
                  .......Metallica

Tuesday, September 01, 2009

Crone & Co - new adress

YES - we are moving to new premises - CPH City - most vibrant new creative part of town.
Halmtorvet 29, Baghuset 7A, DK-1700 CPH V

Thursday, August 20, 2009

Nokia is getting it...."We are not a cell-phone company" they say...


Last year, Nokia sold 472 million cell phones and generated $70 billion in revenue, earning $7 billion in profit. It is the 88th-largest company in the world by revenue, counts more than 1.1 billion customers, sells its products in more than 150 countries, and runs an operating system translated into more than 180 different languages. Nokia's share of the global cell-phone market is greater than its next three competitors combined. Yet when I ask CEO Olli-Pekka Kallasvuo to describe Nokia, the first thing he says is, "We are not a cell-phone company."

Wednesday, August 19, 2009

Woco / Visit Denmark wins prices...but what about results?

It´s somewhat great that Visit Denmarks wins great prices for creative campaigns. But to me it´s like the ad agencies dilemma - they shout about their prices..... BUT WHAT ABOUT THE RESULTS........ does the campaign matter...do you gain more business to Copenhagen.....

Monday, June 29, 2009

I like this.....find Waldo - marketing .....


maybe some more experiential approaches would work :-)..... --> WWW.CRONEANDCO.COM


Monday, May 25, 2009

This is a cool project - www.kk.dk/cykelchip

Somewhat cool - chipping up cycles to minimizde theft. If you can overcome the potential feeling of being monitored.